Why Is My Trade Business Not Showing Up on Google?
Seven common reasons a trade business is invisible on Google, how to check each one yourself, and what to fix first.
8 October 2026 · 6 min read
Blog
Straight advice for trades
Plain-English guides on getting found on Google, written for people who would rather be on the tools than reading about marketing.
- 1Is your profile verified?
- 2Does your site say what you do?
- 3Does Google know where you work?
SEO
- 1Relevance
- 2Distance
- 3Prominence
SEO
How to Rank Higher on Google Maps as a Tradesperson
The three things Google uses to rank local businesses on the map, and the practical steps a tradesperson can take to improve each one.
8 October 2026 · 6 min read- 1Category chosen
- 2Service areas set
- 3Photos added
Google Business
Google Business Profile: A Setup Checklist for Trades
A step-by-step checklist for setting up a Google Business Profile as a tradesperson, including service areas, categories and verification.
8 October 2026 · 5 min read- 1Ask at the right moment
- 2Send a one-tap link
- 3Reply to every one
Google Business
How to Get More Google Reviews as a Tradesperson
A simple routine for collecting more genuine Google reviews after every job, with wording you can copy and the rules you need to stay inside.
8 October 2026 · 5 min read- 1Wait before you reply
- 2Stay calm and brief
- 3Take it offline
Google Business
How to Respond to a Bad Google Review
What to do when your trade business gets a bad Google review: when you can get it removed, how to reply, and wording you can adapt.
8 October 2026 · 4 min read- 1Build it yourself
- 2Pay a designer
- 3Monthly subscription
Websites
How Much Does a Website Cost for a Tradesperson in the UK?
The real cost of a trade website in the UK: DIY builders, freelancers, agencies and subscriptions compared, including the costs people forget.
8 October 2026 · 6 min read- 1A page per service
- 2A page per town
- 3Contact on every page
Websites
What Pages Should a Trade Website Have?
The pages every trade website needs to win work and rank on Google, why one page is not enough, and what to put on each.
8 October 2026 · 5 min read- 1Facebook page
- 2Lead sites
- 3Your own website
Websites
Do Tradespeople Still Need a Website?
Facebook, word of mouth and lead sites all bring in work. Here is an honest look at when a tradesperson needs a website and when they do not.
8 October 2026 · 5 min read- 1Your home town
- 2The next town over
- 3One good page each
SEO
Area Pages: How to Rank in Towns You Are Not Based In
How tradespeople can show up on Google in nearby towns using area pages, what makes a good one, and the mistakes that get them ignored.
8 October 2026 · 5 min read- 1Weeks: site is indexed
- 2Months: rankings move
- 3Ongoing: you keep climbing
SEO
How Long Does SEO Take for a Trade Business?
A realistic timeline for a trade business to start ranking on Google, what affects the speed, and how to spot a promise that is too good to be true.
8 October 2026 · 4 min read- 1Ads: fast, pay per click
- 2SEO: slower, no click cost
- 3Many trades use both
Marketing
Google Ads vs SEO for Trades: Which Should You Spend On?
A plain-English comparison of Google Ads and SEO for tradespeople: how each works, what they cost, how fast they are and when to use which.
8 October 2026 · 5 min read- 1Pick a name
- 2Register it in your name
- 3Turn on auto-renew
Getting started
How to Register a Domain Name for Your Trade Business
A step-by-step guide to choosing and registering a domain name for a trade business, what it should cost, and why it must be in your own name.
8 October 2026 · 5 min read- 1Past customers
- 2Google
- 3Everything else
Marketing
How to Get More Work as a Tradesperson: 8 Ways That Work
Eight proven ways for tradespeople to bring in more work, ranked by cost and effort, from past customers and Google to vans, boards and lead sites.
8 October 2026 · 6 min read- 1Reply fast
- 2Quote clearly
- 3Follow up once
Marketing
How to Turn Enquiries Into Booked Jobs
Getting the enquiry is half the job. Here is how tradespeople can win more of the work they quote for, without dropping their prices.
8 October 2026 · 5 min read- 1Pick one platform
- 2Post finished jobs
- 3Ten minutes a week
Marketing
Social Media for Tradespeople: What Is Actually Worth Doing
A realistic guide to social media for trades: which platform to pick, what to post, how often, and what it will and will not do for your business.
8 October 2026 · 5 min read- 1Van signwriting
- 2Site boards
- 3Cards and leaflets
Marketing
Van Signwriting, Boards and Leaflets: Offline Marketing That Works
How tradespeople can get more from their van, site boards, business cards and leaflets, and how to make each one lead customers back to you online.
8 October 2026 · 4 min read- 1Easy to say and spell
- 2Check it is free to use
- 3Room to grow
Getting started
How to Choose a Name for Your Trade Business
A practical guide to naming a trade business: what makes a good name, the checks to do before you commit, and the mistakes to avoid.
8 October 2026 · 5 min read- 1Own your domain
- 2Create the address
- 3Use it everywhere
Getting started
Why Tradespeople Need a Proper Business Email Address
Why info@yourbusiness.co.uk beats a free email address for a trade business, what it costs, and the simplest ways to set one up.
8 October 2026 · 4 min read- 1Simple beats clever
- 2Works in one colour
- 3Same everywhere
Getting started
Does a Tradesperson Need a Logo?
What a logo does for a trade business, what makes one work on a van and a phone screen, how much to spend, and the file types to ask for.
8 October 2026 · 4 min read- 1Clean the lens
- 2Tidy the shot
- 3Before and after
Websites
How to Photograph Your Work With a Phone
Simple tips for tradespeople to take better photos of finished jobs with a phone, for your website, Google Business Profile and social media.
8 October 2026 · 5 min read- 1Fixed-price jobs: yes
- 2Bespoke work: a guide
- 3Always say what affects it
Websites
Should You Put Prices on Your Trade Website?
The case for and against showing prices on a trade website, which jobs suit fixed prices, and how to give a guide without boxing yourself in.
8 October 2026 · 4 min read- 1Do not make a new profile
- 2Find and fix the cause
- 3Appeal with evidence
Google Business
Google Business Profile Suspended? What to Do Next
Why Google Business Profiles get suspended, the common causes for tradespeople, what to fix, how to appeal and the mistakes that make it worse.
8 October 2026 · 5 min read- 1Customers come to you: show it
- 2You go to them: hide it
- 3List the areas you cover
Google Business
Should You Show Your Home Address on Google?
How Google Business Profile works for trades who travel to customers: when to hide your address, how to set service areas, and how it affects ranking.
8 October 2026 · 4 min read- 1The free essentials
- 2Trade and local listings
- 3Same details everywhere
SEO
Which Online Directories Should a Tradesperson Be Listed On?
The online listings that are worth a tradesperson's time, which ones are free, why matching details matter for local SEO, and what to ignore.
8 October 2026 · 5 min read
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