What Pages Should a Trade Website Have?

A lot of trade websites are one page: a photo of a van, a list of services, a phone number. That is better than nothing, but it leaves most of the available work on the table. Here is what a trade site needs, and why.

Why one page is not enough

Google matches searches to pages. When someone searches "consumer unit upgrade Wigan", Google looks for the page that is most clearly about that. A dedicated page will beat a bullet point on a home page nearly every time. More good pages means more searches you can appear for.

The pages you need

Home page

Says who you are, what you do and where, within a few seconds. A clear headline, your phone number, your main services and proof that you are trustworthy: reviews, accreditations, photos of real work.

A page for each service

This is the big one. If you do boiler installs, servicing, repairs and landlord certificates, that is four pages. Each one should explain what the job involves, who it is for, what areas you cover and how to book. Write it the way you would explain it to a customer on the phone.

A page for each main area

If you cover several towns, each main one gets a page. These need real content about your work in that place, not the same text with the town name swapped. We go into detail in how to rank in nearby towns.

About

People hire people. A photo of you, how long you have been in the trade, your qualifications and why you do it. Keep it honest and short.

Gallery or recent work

Essential for visual trades such as builders, landscapers, roofers and decorators. Before and after photos with a line about each job.

Reviews

Your best reviews, with a link to the full set on Google so people can see they are real.

Contact

Phone, email, a short form and the areas you cover. But do not make people hunt for this page.

On every page

• Your phone number at the top, as a button people can tap on a mobile.
• A clear next step. "Call now" or "Get a quote".
• Your accreditations. Gas Safe, NICEIC, TrustMark, whatever you genuinely hold.

What you do not need

• A page of stock photos of smiling people in hard hats.
• A "mission statement".
• Twenty near-identical pages for every village in the county. Thin, copied pages can do more harm than good.

Start small and grow

Not sure whether to show your prices? We cover that in should you put prices on your trade website.

You do not need forty pages on day one. Start with the home page, your main services, your main area and a contact page. Then add to it every month. A site that keeps growing is what climbs, which is why we add new pages every month.